Is this only for Shopify stores?

It is designed for Shopify sellers, but the same profit math can help any online store that has a sale price, costs, and payment fees.

Does this include Shopify subscription costs?

No. Add a per-order allowance in Other costs if you want to spread subscription, app, or software costs across orders.

What is a good profit margin?

It depends on category, acquisition cost, fulfillment model, and return rate. Use the result as a planning estimate, not a universal benchmark.

Profit math

Shopify Profit Margin Calculator

Estimate Shopify order profit and margin after product costs, shipping costs, and payment fees.

US / USD Last updated: June 14, 2026

Inputs

Sale priceProduct price paid by the customer.$Shipping chargedShipping amount collected from the customer.$Product costCOGS, supplier cost, packaging, or materials.$Shipping costShipping or fulfillment cost paid by the seller.$Platform feeOptional marketplace or app fee as a percentage.%Payment feePayment processing percentage.%Fixed payment feeFixed fee per transaction.$Other costsOptional handling, software, packaging, or returns allowance.$

Results

Net profit$53.51

Profit margin48.6%

Fees$3.49

Revenue

$110.00

Estimated platform fee0% of total customer-paid revenue.

- $0.00

Estimated payment fee2.9% of revenue plus a fixed payment fee.

- $3.49

Product costCost of goods, packaging, materials, or supplier base cost.

- $40.00

Shipping costShipping or fulfillment cost paid by the seller.

- $8.00

Other costsOptional extra costs such as packaging, software, or handling.

- $5.00

Net profit

$53.51

This is a planning estimate. It excludes tax, refunds, chargebacks, app subscriptions, and account-specific pricing.

Formula

Revenue = sale price + shipping charged.

Net profit = revenue - platform fees - payment fees - product cost - shipping cost - other costs.

Profit margin = net profit / revenue.

Example

If a customer pays $100.00 for the product and $10.00 for shipping, while your product cost is $40.00, shipping cost is $8.00, payment fee is 2.9% + $0.30, and other costs are $5.00, the calculator estimates order-level profit before tax and refunds.

Rate assumptions

This calculator is not tied to a single Shopify plan. Enter your own payment fee and optional platform fee if your setup uses Shopify Payments, another processor, marketplace sales channels, or custom costs.

Sources and update notes

Shopify pricing

Disclaimer

Last updated: June 2026. Rates may vary by country, category, seller plan, account status, promotion, and payment method. This calculator provides estimates only and should not be treated as financial, tax, or legal advice.